The Annual Report is a term that conjures up a fat, glossy-covered booklet with high caliber photography and lots of facts, figures and graphs. However, with today’s video technology, companies are breaking the mold. The Annual Report no longer has to fit that traditional format.
Breaking The Print Traditions of an Annual Report
So, what exactly is an annual report, other than a once-a-year, legally required account of your company’s financial health? This yearly report represents far more.
Video Can Add a Completely New Dimension to Your Annual Report.
It is a presentation of your brand, your company messages singular to the year, and your company culture.
With an Annual Report we know you want to present your unique messages and company information to your audiences in an easily understood, accessible manner. Bullhorn Media makes it possible to accomplish those goals in a more understandable and attention demanding-format than simple printed words.
We need no longer restrain Annual Report within the pages of dry data. The video experts at Bullhorn Media can show you how to boost your brand, your company goals and your messaging with your annual report by using an Annual Report Video.
The Method of Presentation is Key to the Success of an Annual Report
Combine impactful data with strong visual imagery. Put it within a structured narrative and you can submit an Annual Report that communicates your company information quickly and efficiently. That’s because it is video. It demands attention; it’s visual; and it tells a story. Likewise, if it is produced by Bullhorn Media, it’s definitely individualized to your company’s image.
The Quiet Revolution of the Annual Report Video
Now, Bullhorn Media is proud to present you with some cutting-edge details on one of our newest and most progressive products: The Annual Report Video .
Because of video, businesses are seeing the annual report as game-changer content instead of a boring exercise in printing. It no longer needs to be difficult to read or boring. Instead of asking you to think outside the box, we are asking you to think outside the glossy print cover.
By the way, stakeholders in your company, potential employees, and consumers are all watching video.
Let’s Look at the Numbers behind the Power of Video Popularity
Do you know how fast online video is growing? According to Wordstream experts, 82% of Twitter users watch video content on Twitter. Likewise, YouTube has over a billion users…”
We cannot deny the power of video over print when we realize that “45% of people watch more than an hour of Facebook or YouTube videos a week.”
Wordstream experts also inform us that “More than 500 million hours of videos are watched on YouTube each day. And More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.”
In the face of such statistics, Bullhorn is confident that you will profit by presenting your next Annual Report in video format. Your Annual Report Video will offer you the chance to put quality branded information in front of stakeholders, company employees and consumers.
How We Partner With You to Create Your Annual Report Video
Throughout the year, with proven production strategies, Bullhorn Media will collaborate with you as you collect:
1. Corporate Event Photos: The association with whom we work typically photographs various events and important moments of the year. We also make certain your executives and staff have good head-shots. But that is the subject of an upcoming blog from our Bullhorn Photography Department.
Bullhorn Media Will Professionally Film Your Special Company Events or Your Annual Report.
2. Bullhorn Media Creates your special Corporate Event Videos: Likewise, we videotape at your conventions, educational events or conferences twice a year. (We know when we film such events that we will need additional footage to use in the annual financial report as well.) Naturally, we create a re-cap of your convention footage, as well, and interviews with important executives and staff.
With an Annual Report Video, You Control the Narrative:
3. You, the Company, Create the Script for your Annual Report Video. –First, we strongly suggest you have a great theme that you can wrap all your planning around.
Your theme guides you in the planning, writing, and the branding of the video script. That theme or company message for the year, will help us to control and shape the editing. And it will help us both in Step 4, below. (By the way, in the near future, we have a story-telling blog of tips that might help you style a narrative theme for just such a project as an annual report.)
4. We edit together your year’s collection of photos, including the above mentioned photos, collateral images, graphs or tables and the video footage from your events and convention. Bullhorn Media pulls it together with your script, nicely narrated by voice-over talent. (If you have a staff member you’d prefer to act as the company voice, then that is also acceptable.)
5. Distribution: Then you can show the report at your annual meeting and distribute it as you wish.
(Just think about the Awards dinner. It brings the idea of dinner and a movie to a whole new level!)
The Annual Report Video will keep your audience’s attention. Lisa LeGrand explained, “It will visually explain all that your company has accomplished within the year, and what may be on the agenda for the coming year.”
The Many Company Lives of the Annual Report Video
Once we have created your Annual Report video, Bullhorn Media brands it as truly yours, and you’ll be surprised how many uses you can find for it beyond its designated identity.
Bullhorn Media Editing Puts Magic Into Your Annual Report.
Co-owner of Bullhorn Media, Lisa LeGrand, states that the Annual Report Video “is something that companies can also post on their association website for future viewing.”
She added that watching it would be a real benefit to company members and new employees who could not attend the convention. You might even use parts of it to share as a company message in your company website blog.
Lisa also stated, “They can also send it out in a newsletter as well. IT is theirs to do with what they need it for.”
A Special Note about Company Confidentiality Your Privacy
She also pointed out that these videos are confidential, and Bullhorn zealously protects their privacy, saying, “We do not post Annual Report videos publicly of course, because they could contain internal information that should not be shared with the public.”
Now, you can see the cutting edge advantages to owning an Annual Report Video. And when you collaborate with Bullhorn Media, you can see how easy it is to have such a video, either instead of, or in addition to a printed Report piece. We can foresee a time when the Annual Report Video will not only be required in a company repertoire, but highly anticipated by all its members and stakeholders. Bullhorn Media knows its readers will want to be already on the cutting edge.
This product is certainly a project to consider as you plan the end of 2018 and go into budgeting 2019. Bullhorn Media is here to help your business succeed, and we sincerely believe this product can pave the way to accomplishing new goals each year.