Business video trends are exploding for 2020. We are not underestimating the importance of the effects video can have on your business in the new decade. We fully expect professionally created video to propel our clients to success or we would not be in this business.
As the new decade opens, our New Year’s Resolution is to make you aware of new video trends for your business’ success. Make no mistake; these business video trends can enhance your brand and expand your bottom-line.
A Bullhorn Full of Five Trends from our Previous Report
So Many 2020 Business Video Trends! Let Bullhorn Media Help You Strategize Your Visual Online Video Presence in the New Decade.
We hope you viewed our previous blog, but if you missed it, here’s a short review. Our blog revealed that many new videos will include shoppable information.
We also praised 360 Video and its VR cousin. They will be continuing to invade digital marketing with great results for many niches.
Likewise, we mentioned the value of Video Conferencing as an educational tool. (It’s not just for one-time meetings if we film it!)
We also praised the searchable video, which will expand your research abilities in the near future and attract opportunities to share your marketing with partners. Fifth in our collection last week, we lauded video as the best possible way to educate both employees and consumers about your product or service. Read or review our previous blog to get all the details.
Now we bring you several more trends we think could grow your business within the next year.
Live Video: Fascinating Viewers in 2020
Quite a few companies are releasing live videos to, for example, answer questions. Facebook, Instagram, and Snapchat are out there for every level of consumer. We see this technology put to best use by companies using live question and answer sessions.
Plus, “As an Instagram or Snapchat user, you’ve probably noticed that many people you follow “go live” multiple times a day.” As we stated above, the most successful live feeds usually consist of answering questions that are being submitted in real-time by other users…” The best of these are interactive, responding to requests from viewers.
We have noticed that Instagram provides the ability to save these live events to your profile. However, perhaps the saving of them is not the same as re-using them. After all, some of these live streams are an hour long.
2020 Business Trend 1: The Power of In-the-Moment
There’s a Place for DIY Video in Your 2020 Digital Marketing Plan. But beware of the pitfalls.
This business use of video is powerful because it is “In the moment.” What makes this type of 2020 business video impactful is the way it lives in the moment. Live television used to demand the same type of excitement.
As the experts say, “Live video is here to stay. So keep experimenting with the medium.”
(Special Note: Bullhorn Media has a caveat to this trend, and that is experimentation can be expensive. Before you invest in massive experimentation, we suggest you give the professionals a call. Save some time, energy and heartbreak. We will help you carve out a video strategy that will last beyond the 2020 business video trends.)
2020 Business Video Trend 2: to Vlog or Not to Vlog
Closely related to live video is the popular trend of Vlogging. “Vlog entries combine video links with images, texts, as well as different Metadata information.”
Vlogging not only contains rich resources of information but also entertainment. Let’s face it; it’s just easier to watch a vlog than it is to read multiple blogs. Experts say, “Vlogging is relatively new. And it offers opportunities for internet marketers to promote their goods and services.” To us, the real power of a vlog lies in your niche. Is your competition using vlogging to successfully sell products? If they aren’t, then maybe your choice to vlog will make you stand out. One caveat: If you vlog, then avoid boring your audience.
3. Vlogging Plus Other Business Video Trends
From Quiet Conferences to Giant Corporate Events, 2020 Business Video Trends Can Support Your Company Brand.
The real art of vlogging is, we feel, to integrate it into an entire program. For example, you can diversify your digital marketing by transforming your weekly vlogs into a nicely edited monthly video. Then, that elegantly edited piece gets exposure on the YouTube platform monthly.
With this type of video, we caution you about the prevalent DIY attitude. Writing, producing and performing a YouTube or vlog daily or weekly can become exhausting. To some, it can become an anxiety-ridden chore. Of course, unless you have a special department with a professional YouTuber on staff, we humbly suggest you leave video production to the pros. Read about the PTSD and burnout problem for some vloggers and YouTube stars at this excellent online resource.
4. 2020 Business Video Trends: More Stories, Less Quality?
Almost every company and countless individuals are vlogging, YouTubing or streaming live. They usually find that the videos and their stories have a very short life-span. (In case you haven’t noticed, as decades march on, the public seems to have a shorter and shorter span of attention.)
Such trending types of popular but semi-pro or amateur videos are done in the moment. They are displayed without editing or careful planning. However, they will probably proliferate, at least for a while.
For a time it might appear that people “are just not too picky about quality.”
2020 Business Video Trends Explained
We suggest that you might be more successful in the long run with sleek, meticulously edited, carefully produced videos. As such, they will stand the test of time. The question is why do the very trendy, very temporary types of video work at all? Possibly we will see these faddish concepts grow for a while because of the star-quality of presenters with personality.
The stories work because personality-based content works. In other words, they work because they have an air of authenticity. Smart video production agencies know this. And we also know the public makes genuine connections to products and services through personal stories.
Terrific Take-Away: 2020 Business Video Trends
Bring the Meticulous Art of High-Quality Professional Video to Your Business in 2020 Business Video to Your Brand in the New Decade.
But we at Bullhorn Media know great story-telling can happen quite genuinely with high-quality production values.
In 2020, you can expect to see a continuing trend of story-telling and personal connection in all types of video.
Once again, we think businesses can explore all types of video in 2020. The important point is that in 2020, we believe every company should invest in a video strategy. However, it should be one that actually is a good fit for your audience.
And in our next blog, we will reveal a few more delicious secrets of tomorrow-land’s amazing video menu. Never before has the field of business video been more exciting or wide open with opportunities as it is in 2020.