Planning a corporate event?  Then, we urge you not to waste this opportunity to also plan a Corporate Event Video.  Your conference or special event can become a huge asset.  This skill of your hosts and presenters, the enthusiasm of your attendees help to create a treasure trove of video.  And that Corporate Event Video can help brand your company.  It can recruit new employees, and even attract buyers of your product or service.  A versatile Corporate Event Video can become a striking resource that extends over months, years and beyond. But only if it’s done right.

Bullhorn Specialty:  Corporate Event Video Done On Time, Done On Budget, Done Right

After we know Who, What, When and Where, we will want to nail down some specific details about your event.  By phone, email or face-to-face, Bullhorn Media begins a relationship with your company of course, with an initial concept.   Then we can craft a customized corporate event video deal.  First, we want to understand the basics behind your event.   That means we need a solid perception of what you expect from us.  When we accept you as a client, we need to know key basics of our deal, as indicated in Videomaker Magazine.  “what do you  want us you to shoot, what are we delivering after the event, and what are the deadlines for that content?”

The Secrets Behind Filming a Special Corporate Event or Conference

In this 2 blog series of event video blogs, we will bring you some of our Bullhorn Media secrets to creating an eye-catching corporate event video.

Corporate Event Video Need Not Be Boring or Substandard.

Corporate Event Video Need Not Be Boring–Not With Preparation and Professionalism–and the right camera angle. 

Before we reveal these secrets, let us correct some misinterpretations you might have about corporate videos in general.

  • In the first place, we fear you might think such a video would be a gigantic yawn.
  • Perhaps you have seen some amateur productions with poor lighting and sound.  And you have low expectations.
  • You might believe all there is to filming the event is pointing a camera on at a stage.  And finally, you might think sending an audience member into workshops and parties with a phone would be adequate. Think again.

New Thoughts on Corporate Event Videos

  1. Event videos do not have to be boring.
  2. Sometimes light or sound cannot always be controlled.  However, excellent equipment and post-production work can overcome or mitigate many problems.
  3. After reading this article, we hope you will never again think phone in the hands of a bystander can create a successful corporate video.

At Bullhorn Media, we know a corporate video featuring your special event or a conference can be an amazing marketing tool.  The great thing about an event video is that unlike the boring reputation it may have, filming a conference can be much more than just recording a podium. 

The Essence of Filming Your Event Video:  Preparation 

If you are planning a special event, you will bring your video company into the picture a few weeks early for planning the video.  (Hopefully, that’s us!) Advance preparation is key to any successful film-making project.  In our preliminary meeting, the Bullhorn Media team will listen to the concepts and plans that go into your event.

The Glamour of Film Making is Hard Work and Great Planning.

The business of filming corporate events is not all fun, games, and glamour. It’s pre-planning and hard work.

And we will prepare production strategies and equipment far in advance. (Our concept of filming begins long before the big day, just as your event planning begins far ahead of the big date.)

The Liaison:  Your Event Planning Committee and Our Media Crew 

Below are some of the details we hope to discuss with you as we prepare to film your Corporate Event Video. However, you might have guessed, this means we will need a script, storyboard or detailed plan.  Likewise, our “book” of notes from your company might eventually include:

  • Question sheets to use for interviews,
  • A Schedule of the day of the big event.
  • Important speakers and happenings with a specific place and contacts notated.
  • If possible, we even like early access to communication with any event participants we might be shadowing and filming

Examples of Pre-planning Our Filming Moves for Your Big Event

We like to know what your goals for participants are in staging the event.  Likewise, we want to discuss the purpose of our filming.  Let’s look at three main reasons you might want a video of your Big Event.  Any or all of these reasons will affect the way we film it.

  1. You see, some of our clients tell us the main purpose of the film is to motivate more people to attend the conference next year.

    Bring professional experience and equipment to your Corporate Event Video

    Professional Video of Your Corporate Event Brings You a Multitude of Benefits.

  2. Other clients want to see the film as an educational tool for current as well as future attendees and employees.
  3. Still, other clients see the event as a showcase for the company brand.

Perhaps one or all three of these ideas are behind your concept for our filming of your big event. That’s fine, just so we are both on the same page. That way, we’ll be at the right place at the right time to capture all the excitement on your big day.

Our Favorite Three Secrets Behind Successful Event Videos

One:  We Are Storytellers

Every special event has a story.  And, our video will reveal that story, and it’s the story of participants and hosts.  It’s a story of journeys by audience members, journeys that hosts and speakers made possible.

This is why you’ll see us utilize vox pop interviews. In these moments, done on the day of the event, we do on-the-spot interviews with audience members, speakers and event leaders.

How do they feel, or what have they learned?

Two:  Techniques that Make You Look Good

We know many ways to portray your special event and prevent that boring event video syndrome.  We can pre-record interviews to splice into the film in post-production.

And we will film audience reactions to speeches, not just the speeches.  Likewise, we include a clear copy of the speaker’s materials that are projected by speakers and might not show up on the day of the event.

An Interesting Angle for a Learning Moment from a Business Conference.

A Star-spangled Team Learning Moment, a frame of a Corporate Event Video.

Three:  It’s Also About the Location, Location, Location…

Probably, one of the big benefits of attending an event is your company’s choice of venue.  If that is true for your company, count on us to dramatize the history, emphasize the beauty, or stress the unique properties of the scene and setting of your corporate event.  And we are going to investigate that event venue beforehand.

We’ll find out “if there is a rehearsal day or at least early access to the venue.”  We’ll scout around the venue for lighting, check wall outlets, and note obstacles.  We are going to test audio feeds, and triple check our cameras.  Naturally, we will evaluate the lighting environment to see if we “need to augment what’s already there to enhance your footage.” 

Your Terrific Take-Away From This Introduction to Your Corporate Event Video

According to the Content Marketing Institute, “Event photography and videography can be the key to unlocking more registrations, better branding, and even greater sales.  With the right event videography ideas, you can rule the digital marketing playing field.”

Let Bullhorn Media show you how.  Thank you for reading our Bullhorn blog this week, and join us soon for Part II, when we go into the shooting nitty gritty.  Then, we will soon be showing you some of our Secrets to Successfully Filming your Corporate Event Video with Flair.