Corporate Portraits are an important way to extend the corporate culture we wrote about in our previous blog. Often video steals the spotlight around our business. However, we want you to be aware of how valuable still photography remains.
Semi-Traditional Corporate Portrait Brings Credibility to This Executive.
It will tell a story or reflect a corporate value in one frame. And in today’s business world, there is no stronger showcase for a single shot of a company individual than the headshot. We have blogged about this part of your business image previously.
Penetrating the Headshot Mentality in 2020
In 2020, corporate portraits mean much more than that simple head-and-shoulder shot. They can illuminate your corporate culture. What’s more, be prepared you might need more than one such portrait. Indeed, you do not necessarily want the same shot on your happy little Facebook page that you place on your distinguished website page.
In contrast, Bullhorn Media brings you the new 2020 stylish trends for corporate portrait photography. You will see trends that go beyond the basic headshot. It’s true we still make portraits of men wearing suits in their office. However, that is only a small part of today’s possibilities for corporate portraits.
Corporate Portraits in the Studio: Type 1-No Frozen Poses
If You Owned a Welding Company, the Tools and Environment of Your Workers Would Tell the Story and Highlight Your Expertise.
Bullhorn Media creates the classic, traditional shot of you or your employee with a simple background and exquisite lighting. The beauty of these simple shoots is that we understand how to work with lighting. Our traditional headshots will not leave you looking flat, off-color or with a frozen mannequin expression. We know how to manage the angle of lighting and the output of our flash, to create the most appealing portraits of our clients. Likewise, we know the secrets of posing so that you look your most flattering, not overly strained or formalized.
Creating Corporate Portraits Outdoors: Type 2-Going Green
A great outdoor image can bring a strong sense of place and regard for nature into an individual’s image. Are you’re a company with a Green culture? So, this might be the perfect style for your corporate portraits. We’ll take you out of the boardroom and into your company garden area or a local park. We have the proper education, experience, and equipment to make your sunlit image shine.
The Editorial Portrait: Type 3-Your Business as Usual
The Team at Work in a Group Portrait Could Show Your Team in Action.
Corporate Portraits that feature you or your employees involved in an activity can highlight your corporate culture, products, and workplace. Do you realize that the everyday props your company uses can captivate viewers who are not connected with your industry? Indeed, this type of corporate portraits works well on your website and in profile articles or reports.
A Little Hidden Advantage: And sometimes employees are more comfortable with editorial shots than shots looking directly at the camera.
Group Portraits Form Your Corporate Image: Type 4-Impressive Teams
Our photographers are well armed with numerous lenses to capture engaging group shots that do not leave anyone out of the frame. Thus, the more people who are involved, the more difficult it is to get everyone in focus, well-posed and with good expressions.
We love it when architecture permits us to shoot from above your group or sub-groups. Then, we can create a shot with your corporate faces angled up at the lens. This is so much better than a line-up. And we can bounce diffused lighting down upon you so your corporate image will shine. And that’s just one way we can capture this standard corporate portrait. Certainly, this type of shot is much needed for websites. Additionally, you can have a nicely framed hard copy for company entrance-ways.
Environmental Corporate Portraits: Type 5- Embracing a Professional with a Strong Environment
In this type of corporate portrait, we go beyond merely using an environment as background. The Environment is almost as important as the image of the person. From the beginning of this portrait concept, we carefully help you plan. To begin, we select the perfect environment for your story as an individual and a company.
A World of Factory Grit and Glory or Architectural Symbolism
Group Portrait For a Corporation: The Angle Lets You See Every Face.
In this type of corporate portrait, the environment must capture part of your company vision or corporate culture. This might be a factory or spiraling staircase. It might be might mean creating a shot in a factory. Or a professional kitchen.
It might be a soaring glass sculpture of a skyscraper. Likewise, it could be the arched and pillared architecture of a public place like the OCCC. (Orange Counting Convention Center.) Or in some other extraordinary location appropriate to the subject’s business.
It should be a symbolic place, an emotional place, a key setting to the person being photographed as well as to the viewers who will see it. Of all the types of corporate portraiture, this one is the best at revealing the story of a corporation’s heart. Let’s describe an example to show how this works.
A Tale of Two Environmental Corporate Portraits for One CEO
On the one hand, the CEO of a paper company could stand on an elevated platform. He or she might be surrounded by the mechanized, scene of his factory and gargantuan rolls of paper. On the other hand, he could pose on a small hill in front of a forest of trees in the background. He is surrounded by sprouting young trees in the mid-ground. Nearby, we see a sign that shows this forest has been replanted by his company.
One portrait tells the story of a successful, modernized, airy, and robotic, brushed-aluminum factory. The other one stresses the conscience of a company which works to keep its products sustainable. Which is the best portrait? We see that the second one tells the trending story of an environmentally conscious company. But the first one shows off the robotic and technological details of manufacturing in a cleanly designed environment.
Terrific Take-Aways from Corporate Portraits
Both portraits are good and both of the stories they tell are good. Perhaps their messages are aimed at different audiences of viewers. The forest image would have wide appeal on the Company’s website. The factory image would shine proudly on the cover of an annual report to employees and shareholders.
The Bullhorn Media secret is that the paper company CEO just might need both corporate portraits. Thus, before you dive into stock photography for your image needs, we highly recommend you consider a more personal and individualized approach. To learn more about this type of photography in detail, visit this helpful online resource.
The CEO of a Paper Company: What is his story? This CEO is Obviously Friendly to the Environment.
Let Bullhorn Media fill a file of custom corporate photography and portraits that feature your actual staff and real corporate buildings or grounds. Just contact us for brilliant ideas. Bullhorn Media is here to help.
Thank you for reading the Bullhorn Media blog for this week. We hope you have enjoyed discovering these 5 types of corporate portraits. Additionally, we invite you to take a long look at the corporate portraits on our corporate photography portfolio page.