Corporate video 2020: It is as critical today as creating a business card, a logo, a website or a blog. Yet, here at Bullhorn Media, many of our first-time clients do not make that first call to us for the corporate video per se. Often their first call to us requests such products as instructional or marketing videos.
Once they hear about it, they immediately say something like, Oh, yeah, we need one of those too. You see, they really like the idea of the corporate video, but sometimes they begin their serious shopping list with an entirely different type of video.
So, let’s review exactly and define this most basic but vital video tool for your business.
By Definition: The Heart and Soul of Your Video Collection
Sometimes, Your Corporate Video Can Provide a Clear Message Although the Viewer Engages the Mute Button.
Simply put, a corporate video is a video that zooms in on your company, your culture, and your employees as a whole. We design it not only to attract consumers but potential employees.
We believe the corporate video is the centerpiece of your video needs. It is your primary HR tool. And it’s just about as versatile as a Swiss Army Knife. It can cut, carve and break the ice. Take a look below to see how:
1. Cut into Credibility
With the proper script and our imaging, both video and still photography, your corporate video will stress the trustworthiness and credibility of your business. We do this by focusing on your company’s history, your story and your employees.
2. Carve up a Media Meal: Serve Your Hungry Website Visitors
Video can pack much more information into a small space of time than any other type of media. Instead of reading text on your website, professional visitors are entertained by the color, liveliness mood of a mini-movie. It’s like nutrition-packed-flavorful-but fast- food for the human brain. And this media meal also provides a variety of tastes and styles far beyond the text on a webpage. In short, your corporate video puts a human face on your company and your brand.
3. Break the Ice:
Your Corporate Identity and Company Culture Help You Craft a Message as the Base of Your Corporate Video.
Immediately your company can connect with viewers on an emotional as well as intellectual level. You present your credibility, your authenticity, and your humanity.
Corporate Video 2020: Let’s Make it Authentic
When we look at emotional levels in corporate video productions, we see many different appeals and directions taken by different companies. Your script can be inspiring or humorous. It can be a little bit crazy, a little bit heart-warming or very serious.
It all depends on the mood you want to create in the viewer. First impressions make a huge difference. And if it is done right, your corporate video will make the first impression that matches the vision and mission of your company.
The Making of the Message
We can create your company video with a variety of stimuli, visual, vocal and typographical. One important caveat is to think about the current trends, as we have been describing them to you in our previous 2 video blogs.
Your Video Reflects Your Company’s Style: Will it Be Happy, Serious, or Heart Warming?
Chances are unless it was filmed in the last two months, your corporate video needs an update, due to the many trends of the 21st century and the new decade. (No worries. Bullhorn can do that for you–but you might want to start from scratch.) For example, did you know about the trend to silent video?
It involves a little typography on the screen instead of voice-overs or in addition to them. Concise wording on a field of silence requires absolute production perfection. And with all due modesty, we must tell you we are 2020 specialists. You see, one of the latest video trends is to watch a film without sound. We probably owe this 2020 trend to our Smartphones. (Experts tell us 85% of Facebook videos are now watched without engaging the sound.)
Feelings, Faces, and Film
Thus, Bullhorn Media invites business owners to give meticulous thought to the central vision behind the message.
Like a commercial, the corporate video is not meant to be extremely long and convoluted. Our goal is to increase the credibility of your company in the eyes of viewers. We do this by effectively communicating the clear, concise message of your company. You see, the corporate video is your avatar. Think of it as the long version of your logo.
Corporate Video 2020: A Starting Place for the Creative Concept
Let Your Company’s Video Be Your Avatar.
We can begin the process of arriving at the main message by adapting the idea of the 10-second elevator speech. State your message. It can be stated in one clear, creative concise sentence. Then cut all your frills, unmemorable statistics and jargon away from that sentence. Re-write the sentence, focusing on the feeling as well as the facts you want to communicate.
Begin with a phrase about your company culture, but end with the idea–or better yet–the word, you want the viewer to remember. At that point, you will have what we call the creative concept for your genuine corporate video. Remember, nobody said creating a corporate video was easy; that is why you need the professionals like Bullhorn Media on your team. Your creative concept is our passion, our inspiration, and we are here to help you with its appropriate presentation.
And as a closing thought, we paraphrase a beautiful business adage, “People might forget what you say. They might even forget what you do. But they will never, ever forget how you make them feel.”
Thank you for reading the Bullhorn Media blog and please visit our home page for a sample of “video without sound.” And for a variety of video work, visit our portfolio page.