Corporate video is booming as Bullhorn Media blasts into the New Year. Did you know “the proportion of companies recognizing the benefits of using video marketing has risen from 63% in 2017 to 81% in 2018? More and more companies are clearly recognizing that Video Content is now an essential tool in their sales arsenal.
Corporate Video: Do not let the Name Scare you.
Even the small businesses can profit from amazing, corporate style video. “Corporate video refers to any type of non-advertisement
Video is a magical memory maker at Holiday times.
based video content created for and commissioned by a business, company, corporation, or organization.” So, perhaps we can re-name it Business Video, to be more user-friendly.
Corporate Video Content: Expanding Our World
For example, this blogger’s video life has really changed over just the last two years. I use video for online shopping, game playing, navigating to a new town and seeing what is there. One day, I checked on my Facebook buddies. I ended up buying a robotic vacuum cleaner at Amazon for me and a power drill for the husband. Then I went off on a tangent looking for a Christmas Pecan Pie recipe. “Such is the undeniable power of Video Marketing.”
Did you know 76% of marketers have stated that that “video has helped increase their company sales?” Let’s check out why in this Bullhorn Holiday Blog.
Perhaps we can predict well into 2019.
Video Marketing Trend # 1. The Users Become Makers.
Video Surrounds Our Life.We Use It To Learn, to shop and to Play
Experts say this is the age of having Spielberg in your pocket. Watch his movies any time anywhere. You may know, silver-haired ladies are supposed to be forgetful. However, they do remember their cellphones. Likewise, my 10-year-old Grand Daughter can’t live a day without hers. And 9 times out of 10, it’s a video that has all ages entranced or a little bit addicted.
- And every family has a Spielberg now.
- The software that turns memories into artful magic is readily available on a multitude of apps.
Now “users are expecting our phones to act as an extension of ourselves rather than a mere accessory. This is particularly true when it comes to the image quality produced by the integrated cameras.”
Even if we are miles apart, Smartphone cameras video on the smartphone. Lets us take people with us on a trip. And now, with the advent of such products as Portal, the camera that keeps you in frame automatically, we can share more than conversation. We can share life experiences.
Do-It-Yourself Memory Making and Social Sharing among friends and families will undoubtedly grow exponentially next year.
However, you might want something more when it comes to your business or corporate video.
Video Marketing Trend # 2: Video Brings Value for Your Advertising Dollar—even Without the Advertising.
Video Has Revolutionized the Cooking Industry.
As we have implied above, anyone with a smartphone and an app can be a producer-editor-director. However, when it comes to making a video for your business, you might want to go one step further.
You can hire professionals to create or voice your video faster and less expensively than ever before. Whether you are a giant online company or a mom and pop brick and mortar corner store, video companies like Bullhorn Media can help build your brand.
We can create high production standards for your video without over-charging you. It’s much more affordable than you think. And the return will be much more than the investment. There’s a secret behind this. But, read on in order to discover it at the end of this blog article.
Video Marketing Trend # 3: People are Hungry for Information They Can Use.
Did you know you do not have to create video ads to advertise your brand? Video can be the height of what old school salesmen called “the soft sell.”
Your video simply needs to give useful, reliable information to a targeted audience.
Feed Your Hungry Fans With How-to Video. For example, if you want to learn artistic techniques in paper-crafting, you can find it online. An artist is demonstrating it for an arts and crafts company called Stampin’Up. See these tapes on YouTube or Facebook Live. These little productions are chocked full of artistic information. And they only mention the fact you can buy the products they use in the videos, in a subtle and friendly manner.
They don’t attempt to oversell. And yet, they give hobbyists and followers attention and instruction at absolutely no charge.
Of course, hundreds of other competing arts and crafts companies do the same type of thing. This is not to mention all the wood-working, oil-painting, quilt making and even concrete laying instructional videos that are all out there. They are free and yet they feed the information-hungry watchers- Thousands of them.
Video Marketing Trend # 4: What’s the Focus of Your Corporate Videos?
Training Videos Can Enhance Your Bottom Line
So, Trend number 4 states that videos do not need to focus on selling and promotion to create ROI when you create a video either on your own or with a production company.
Thousands of people want to learn about useful, artful or entertaining processes which only you and your company can create and teach them. And we at Bullhorn Media can help you do that with valuable advice and support.
Trend 5: Corporate E-Learning is On the Rise
Did you ever have to endure training days at a manufacturing plant or a retail store? Professional Video companies produce and enhance E-learning videos every day. They do this, much to the delight of employees everywhere. Instead of attending a training day, employees can watch interestingly presented or outlined material on video.
With animation, voice-over, illustrative clips, effects, and special transitions, professionals can transform even the driest lessons into interesting and effective material.
- “Video can convey so much more than words. Particularly true, if it is a tricky or, dare we say, dull subject. In just a few frames, animations can say far more than a whole day in a stuffy training room can.”
- Likewise, experts point out the obvious: With video, you can train more employees at any one time. – “They can even learn in the comfort of their own home, saving money for the employer on all fronts.”
One Big Secret about Professional Corporate Video
Just as we promised, we can now reveal that professional companies such as Bullhorn Media, believe that successful videos are ultimately in the eyes of the camera operators who film them.
Professional Camera Work Takes Video To A Whole New Level
It’s not what is on the tripod, but what’s behind the tripod that makes the good video great. Professionals know that the secret is in the human factors like the eyes, minds, and hearts behind the lens of the cameras.
Training, experience, art and technique compliment technology. Successful corporate videos require “creativity, skill and a knowledge of human psychology.” Although the production equipment is less expensive and more accessible than ever, filming a truly successful corporate video requires professionals. Besides, you have a business to run. We know we are subtly marketing with a bullhorn and a smile when we say, “Let us do what we do best in order to help you do what you do best.”
A Bullhorn Full of Season’s Greetings
Even Santa Uses Corporate Videos to Spread His Message
We know this time of year can be commercial. We know it is full of marketing and financial stress. But we still love it.
We love the innocence and charm, charity and joy represented by the coming holidays.
So, we would be remiss if we did not say, “Merry Christmas, Happy Hanukah, Happy New Year and a Blessed Kwanza,” to all our friends and clients.
There is no greater place than home for the holidays. And no greater holiday gift than looking into the eyes of our loved ones and saying, “I love you.”