Demo-Video is a topic that will bring us back to basics after our futuristic technological trip in the previous video. Having recently explored incredible, fan-fiction video, video walls and dynamic digital displays, we are coming back down to earth.
After all, Bullhorn makes videos designed to amplify your message, your business, and your bottom line. Your business doesn’t have to have a giant video wall. It doesn’t require Ai or 5G to benefit from the power of videos. (We just like to keep you up-to-date with the newest technological trends.) Likewise, families are currently getting accustomed to the Back-to-School season and businesses are gearing up for the holidays. So, we thought it would be the perfect time to bring you the Back-to-Basics of a certain special type of video bound to boost your profits: The Demo-Video.
(But don’t worry, we have plenty of dazzling developments coming up in future blogs for visionaries and technophiles alike.)
A Little Backstory for the Demo-Video
Show – Don’t Just Tell Your Customers About Your Product
Previously we have listed different types of videos. Additionally, we have spoken of the purpose of using video for your website. In this blog, we will focus on the demo-video. This is a style of video that we often take for granted as consumers. A Demo-Video is not a corporate video or an event video. However, it will amplify your Brand. Let’s begin with a few definitions:
- A demo-video brings the consumer information about your product and how to use it A demo-video blends together screenshots, photos, graphics, and footage.
- These types of videos are excellent if your product is software or an app. When utilizing screenshots, we can capture them directly from your computer screen. You can see how cool this would be for the potential consumer. Even before commitment to the product, they can actually see how to make it work.
- Put simply, a Demo-Video demonstrates to the consumer the ease and perfection that your product will provide.
A Toolbox of Options for Your Demo-Video
We can add style to your Demo-Video with animation. We include our still photography, graphs, typography and narration. These are the tools for demo-video creation. Not every “tool” is appropriate for every type of product. However, we want you to understand the different options available. Above all, we have the education and experience to help you choose the best of these tools to create the best demo-video.
Caution: Design, Technical Considerations, and Budget, Ahead:
Likewise, whereas the combination of these tools varies, we also tell our clients about basic design considerations. These are principles that apply to any form of online video. Anyone creating a demo-video must make careful decisions:
- Consider the type and length of content. (2 min.max, for the front page of your website. Remember, it’s introductory!)
- Note the compatibility with different devices.
- Think about accessibility to all viewers.
- And one of our strongest pet peeves: Provide for quality audio.
- All of these initial considerations are vital to making video tutorials that distance learners will want to watch.
Such a video is not just for showing how a mechanical device like a vacuum cleaner works or how to cook in a special sauté pan. Moreover, our creative demo videos can do that beautifully for those types of product.
However, this is the most popular current use of the format: Use with screenshots and narration to introduce customers to products such as software or apps for web or phone usage.
To clarify, we can record from the screen of a website, web or mobile app.
A demo-video can display precisely how a consumer can use a software program. For these types of products, video duplicates the consumer’s experience with the software or the app, one screenshot procedure at a time.
Some of the Steps Involved in Creating Your Demo Video
Enhance Your Message with Our Demo-Video and Tools Like Animation and Creative Still Shots!
Let’s take a look at some of the main steps in the creative process behind a successful demo-video.
First Step: In creating any type of video, the script is the basic element of quality. Cool animation, crystal clear screenshots, or perfect voiceovers won’t matter if you do not have a script that supports them.
So, even if the plan is a simple step-by-step explanation, there must be a script. Therefore, you can then address customer’s pain points even as you guide them into product usage.
The experts at Wordstream.com give us several questions to guide you in this endeavor:
1. “What freaks out your potential customers?”
2. “What confuses them about your product or service?”
3. “If you haven’t already done some research to answer these questions, now is the time. So, consider surveying your audience and figuring this out.”
Clear, Concise Messaging
A great money-making demo video begins with perfect words. It’s critical “to include either a professional, well-written voice-over or concise text-on-screen.” These “tools explain specifically what the viewer needs to know. Avoid wasted words. Complex terminology can come later, after they buy the product, and they long to go deeper.
For Our Clients: A Basic Script Outline for a Short Demo-Video
Put Demo-Video to Work and Bulk Up Your Bottom-Line
1. Firstly, Give the user a fast overview of the product.
2. Also, introduce exactly what the product does.
3. Introduce the problem that evoked your product. (Often this is the customer’s pain-point.)
4. Show how (do not just say how) your product or service solves that problem. (And alleviates their pain)
5. Additionally, Design a dynamic, irresistible and easy-to-do Call to action. Example: Our sign up for our free trial by clicking here!
6. Finally, It doesn’t hurt to subtly indicate “trust signals,” like names of well-known clients, or awards.
Like we previously stated, here in Orlando, families and businesses are already gearing up for the holidays. Therefore, we feel this type of video can be so important to the bottom line that we will tell you more about it next week. By the way, we invite you to click on this link to visit our portfolio page.
Then we will also develop the topic of the longer version of this type of video, the “Explainer Video.” Learn about how we pace your video and how we can spice it up with subtle or dynamic transitions. —All is coming next week in Part II of “The Demo-Video,” when we discuss finer points of the demo-video production. We invite you to visit the opening seconds of our Bullhorn home page to see a “demo-video” used as a welcome message.