The explainer video is a much longer and much more detailed production than the Demo-Video of our previous blog article. This blog will complete some important features of the Demo-Video. And in that sense, it is a Part II. However, we also will extend into the elements of the Big Brother to the Demo-Video, the Explainer Video.
This month, as our nation’s economy gears up for the holidays, we are featuring some very special types of videos. Demo-Videos and Explainer Videos can raise your profit margin. They are soft-sell, informative videos. Whereas they are not sales videos, per se, they introduce your potential client to use your product. And sometimes that usage is the bottom line, your best selling point. The goal behind both the Explainer Video and the Demo-Video is to show your product in action, step by step.
Demo-Video Contents: Review Plus More Production Information
Explainer Videos Speak with Clarity and Simplicity.
Now, if you missed our previous blog about the demo video, we suggest you read or review it before continuing to this blog. But, for brevity’s sake, we’ll fill you in on a few important points about the Demo-Video. Then we will move on to the longer, more detailed Explainer Video.
First of all, the objective of the Demo-Video is to give the potential user a fast overview of how to utilize the product. Thus, you introduce your product in a quick overview. You show the product solving a problem for the potential user. Then, more importantly, the Demo-Video smoothly and simply demonstrates the initial steps of how your product works.
The Demo-Video and Explainer Video: Your Secret Sales Weapons
As in age-old sales advice, you quickly show—not just say-how your product works. You wrap up your demonstration by giving your potential customers a dynamic, irresistible and easy-to-do “Call to Action.” For example, your Demo-Video might end with the instruction, “Click here for our free trial offer.” And remember, for the Demo-Video you accomplish this overview of steps to use your product in 2 minutes or less.
Because you will give the Demo-Video free to clients who have not yet bought your product, it is critical that you direct them to the next step. It might be a phone number, a free trial, a download or a sample. But give them somewhere to go on their sales journey.
Key to the Demo Video: The Right Pacing
Many times we must explain to our clients that the Demo-video is simply not the place for giant lists of all the features your product has. Time after time we see business owners who want to rush through numerous photos and screenshots. They want to show off every fabulous feature of a fine product—in 2 minutes.
Introducing Your Explainer Video:
Learning from Your Explainer is Fun and Exciting for Potential Clients
As you organize your script for a Demo-Video, we advised you to be selective. Spend time on initial, introductory features, step by step, sequentially so your potential customers see how easy it is to work with your product.
Keep in mind you will be giving the customer the longer, more detailed Explainer Video, after they have brought the product, or at least signed up for a trial or initial offer.
“Generally speaking, you want your demo video to be as short as possible while getting across the key points. This means you must be choosy about which features to include in the short video. Save some features and detailed directions for your Explainer Video.
From the Bullhorn Media Production Desk: Sleek, Professional Transitions
One of the most subtle marks of a great Explainer video—or any type of video, really—is the use of professional transitions.
In your Explainer Video, we want to produce attractive transitions that do not pull attention away from the product. Yet these transitions will allow the viewer to sail smoothly from one action, scene, step or part of a process to another. Even simplistic fades need to be professionally and exquisitely timed. We don’t want your Explainer Video to be choppy or draggy. Did you know the rhythm of your entire explanation will rely on good transitions?
More Production Tools for your Explainer Video
Just as we introduced in our Part I on the Demo-Video, Bullhorn Media enhances your explainer video with many tools. They include:
- live-action,
- voice-over plus Graphs,
- Voice-overs,
- animation
- and screenshots as well as photos.
All of these tools can enhance your video from Bullhorn Media. Some of our screen recorded videos could even include a 3D device model. (Just imagine how that dimension might help show off your product. This is very dynamic when used with screen capture footage in either your demo-video or your more Detailed Explainer Video.)
Still Shots: Adding Value to Your Explainer Video
Likewise, we cannot stress how important good, professional photography is for your Explainer Video. It’s critical that you have some still shots. However, they should match the video in quality.
So, when you know it’s time to create your Explainer Video, we invite you to discuss the total project. And be sure to include video and professional still-photos.
Likewise, please take a peek in our portfolio of photography to check out the possibilities in still photos to present your
Video and the Average Online Attention Span
According to recent studies, experts state the average attention span for online browsers is 8 seconds? In 2000, it was 12 seconds long.
So that gives you 8 seconds to grab attention on your landing page and engage the visitor. The Explainer Video is a great way to keep renewing your customer’s attention every 8 seconds—or every 20 words. In short, the Explainer Video leads your customer from one step or feature to another. Thus, you keep them online, focused on your product, and how to use it.
The Compelling Hypnotism of the Explainer Video
You might be wondering, so we will tell you. Visitors to a website will actually watch 2.7 minutes of an explainer video. Conversely, they will only read 28% of your printed website text. The conclusion we reach is that Video has the power to compel your audience.
4 Pieces of Sincere Advice for Our Clients Considering The Explainer Video
Many clients come to us wondering where to start when it comes to using video. We present three facts that bring out the innate beauty of the Explainer Video.
1. Are You Visual or Verbal?
One of the points we like to explain is that many online users are visual learners.
“A recent study of 221 undergraduate students showed that 105 were visual learners, 105 were bimodal (meaning no preference), and only 11 were verbal”
Thus, you can see Explainer videos take advantage offers potential clients both visual and verbal cues for learning. With a basic Explainer Video Bullhorn Media, we can help you package your product appeal to all three groups.
Likewise, “It’s also been shown that people retain over 50% more information through the use of visual and verbal learning cues.”
2. Explainer Video Provides Greater Shareability
Thus we see that Explainer Videos stand a better chance of communicating with the consumer. Plus, given the popularity of today’s social networks, all types of videos are uniquely poised to be shared. Undoubtedly, this is because they are either informative or entertaining. So family and friends might enjoy your product after such sharing,
And then it could go viral!
3. Explainer Video Presentations: Excelling in Clarity
With speech, text, and graphics, the Explainer Video will make your value and your business clear. Jesse Goldman, VP of Customer Success at Rypple puts it this way, “I hear from many people at top companies that say a video communicates a clear story that they can easily relate to. This probably also explains why overall engagement with the app is higher.”
4. The Benefits of Simplification
The Explainer Video format’s brevity and clarity. Therefore, you as a business owner will force yourself to make every 120 seconds or 300 words count with the viewer. Working on Explainer Video scripts will help you learn to economize and optimize the number of words you use.
Our Tremendous Take-Away
Your Explainer Video Will Bring Your Product to the Consumer in a Clear, Simple, and Shareable Way.
Use Explainer Videos to connect with consumers. Then you will clearly see that Explainer videos are a great way to connect with customers and capture their attention. Before you dive into complex sales videos or fancy corporate videos, we hope you will consider how nicely this advanced Video can deliver your business’s value proposition.
There is One other remarkable point to ponder. These are the types of videos that have increased the profit margins of Google, Crazy Egg, and Inbenta.
Once again we thank you for reading the Bullhorn Media Blog. We hope you have discovered or rediscovered the value of the Explainer Video. Meanwhile, we would be remiss if we did not mention that we wish you a safe, happy Labor Day Holiday.