Script Writing for Your Corporate Video

Script Writing is essential for creating a fine video experience that will accomplish your corporate goal. We suggest that you read or review our previous introductory article about the corporate video before delving deeper into the script writing of corporate video.

We are going to give you the keys to drive your Script Writing of the corporate video to success. To clarify, the keys are actually amazing practical tips that will guide you throughout your projects.

Driving the Corporate Video:  Script Writing for Your Biz

Then this blog will begin your journey to provide you with the 6 keys to unlock the best-kept secret of powerful corporate video:  good Script Writing. Today, we will begin with the first 3 of the 6 keys. Then, in part 2, we will present the final three keys.

Additionally, remember that Bullhorn Media will help you craft your corporate video. Then, you are able to powerfully inspire and influence viewers, consumers, employees, and potential employees.

Our filming skills can assist in creating a video that will impressively tell the story of your brand. However, the script must begin with you.

And there is help and not only from us.  Dive into the Script Writing of your corporate video with a little reading and a lot of assistance from this excellent online source.

Script Writing:  A Plan of Attack and a Set of Keys

First of all, words are as important as images in a video. What is said or written on the screen is going to accomplish your purpose just as much as the flowing images we film.  So we need to have a plan, even as you sit there in front of a blank document on your computer screen.

And yet, here at Bullhorn, sometimes our clients think that Script Writing is up to the video team. So, they are sometimes surprised that we request a script from the client. The script is our starting point. It provides a clearly defined plan before we begin shooting. It’s true you can hire an outside writer to create the script. (And we can recommend some writers to you.)

Finding Your Video Script Writer and Video Voice

But it’s also true that often the in-house writer has the viewpoint with authenticity. Surely you have someone on staff in-house that is the company cheerleader and fanatically committed to your message, vision, and values.

He or she is your corporate video script writer.  Show them the 6 keys from parts 1 and 2 of our blog topic.  Only he or she can bring the insider’s passion needed to make the genuine statement of your message.

Serving Up Hot, Fresh Tips:  Delicious Script Writing For Your Corporate Video

Now Bullhorn cannot give you a full-blown script-writing class. (Although we wish we could.) So we thought this would be a good time to simply share a few basic tips for script writing your corporate video.  First, focus! What kind of corporate video are you attempting to write?

• First, you might desire a video for your website or social media which is focused on the message.
• Or secondly, you might need to create a corporate training video for your employees.
• Finally, you could be more interested in zooming in on what makes your brand powerful and significant.

We have good news for you. Our script writing tips will work well for any of these three projects.

Key Number 1. The Plan of Attack:  Write a Video Brief First

In the biz, we call an initial planning document a “brief,” just like lawyers write briefs of their cases.  Now, this exercise is designed to help you accomplish 3 great goals:

• First, you focus on the objectives of the video.
• Second, you must immediately define the needs and wants of the audience for whom you are writing the video.
• Thirdly, you need to capture the value the video will give them.   So let’s break down these objectives to simple questions, and you can free-write on them until you find the perfect words to fill their needs 

Video Brief Topic:  What is the purpose of your video?

After they see your video, what action would you like your viewers to take?
Now, analyze your audience. Who are they? What are their habits? What do they want from your company? Who is your audience and what are their habits online?

Video Brief Topic:  The Question of Value  

Script Writing often spins from the above questions. Additionally, you must investigate the significance of your video to your viewers? Then, would they buy it if it were not free? And finally, will it save money, time or stress?

At Bullhorn Media, we always say, if you understand your audience and know what motivates them, you can communicate with them. Additionally, you can make your content, your story, more relevant to their lives.  Why does this help you write the words of your script? You will be able to craft a story that engages them. Then you can make sure they will take the action you are selling.

Key Number 2. The Transformation:  Turn Your Message into a Story

At some point in the above exercise, you should have formulated a tight little message sentence or two that is the core of the video you want Bullhorn Media to help you create.  You see, it is an industry-standard that “any piece of video content you create, will have one or several core messages you want to communicate.”  (Aha Moment!  You can identify one or more of these after you have written that video brief, as described above.)

The Magic Marketing Trick Behind Script Writing for Your Video:  Story

Certainly, the trick is turning these core statements into a simple story for the script.  Pick a scenario. Now everything we decide, from dialogue to setting, to voice-overs and animations, to still shots will contribute to your story.

Be sure this is a story that your audience knows is of value to them. It should grab them.  The experts at Skeletal Video put it this way, “It’s not just about what you want to say to your audience: it’s also about saying it in a way that resonates with them.”

Side Note:  You are not writing a 3-hour movie.  Most of our corporate videos are about 3 -4 minutes long. The story need not be complex.  It just needs to move the viewers from point a to point b, and then to a logical call to action.  Check out this online resource for some excellent ideas and samples.

Key Number 3. The Nature of the Words:  Speak in Your Listener’s Language

We suggest that when you write your script, take extra care to talk in the language of the target viewers, not your own.

• Do not write to impress the boss.
• Avoid jargon, buzzwords, and gobbledygook.  (We know you know what these are!)
• Find a way to keep the style simple and conversational. These days, even banks and hospitals are focusing on a human message on a level most viewers will comprehend.
• Use phrases, concepts, and vocabulary that are fresh in everyday life.

This means you will not only write but you will edit. You will cut and re-write.  The way you talk through the words of the script will become part of your brand.

Breathe Deeply and Read What You Wrote So Far, Based on the Above 3 Tips:

Do your words reflect the everyday communication used by your intended audience?  Bravo!  Then you are using real words and phrases that resonate with your viewers.  And you are creating a script that Bullhorn media can turn into a meaningful, well-branded corporate video.

We have three more keys to script writing for you, which means you are half-way through our list of keys to this script writing for your corporate video.

As always, Bullhorn Media thanks you for reading this blog. We remind you to look for the next three keys to writing your corporate video script in our next blog, Part II of Video Script Writing.

But before you get those next three keys, take a test drive through the writing you have done using the first three keys in this blog-especially, the Brief.  If you don’t like the trip, then it’s already time to edit a bit and re-write.  Don’t worry, we’ll help you brainstorm once you have something on paper.