Video Marketing Strategy: Bottom Line and Beyond

Video marketing strategy for your business has become a remarkable asset to businesses worldwide. In the beginning, the trend for using video on your business website was unique. Now it is fast becoming an accepted norm. It has come to the point where you might discover you must invest in video. And that is because you must match and then out-perform your competition.

Statisticians tell us “Users are using video more – so they’ll expect to see it on every site they visit, including yours! Video helps people stay on sites longer and stay more engaged. So use it!”

Is Video Marketing Still Fresh?

Marketing your business with video is not only still fresh, but it’s also on fire. It’s so hot it has become the cool thing to do to advance your brand, your business, and your bottom line.  Cisco has stated that more than 80% of all Internet traffic will be video by 2021.

Did you know that more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years? Thus, consumers are getting  accustomed to it everywhere. So much so, they take it for granted. Without it, your brand might not even get their attention. Not surprisingly, because of video marketing, consumers are interacting in a much larger pool of brands.

At Bullhorn Media we hope you are creating a video so that your brand is in that pool. If you are not doing so, we are here to help get you in that pool, in the swim so to speak.

You Don’t Need to Be a Big Company Profit With Video Marketing

Yes, large companies create more videos, but that is not a hard and fast rule. You see, there is no direct comparison between how big your company is and how many videos you publish.

Experts at Impact, a video marketing blog, tell us that “companies with less than $10 million in revenue are holding their own against [and even outperforming!] much larger organizations when it comes to video production—which is a noticeable change from last year’s data.”

Small Companies Can Excel With a Boost from Video Content

Bullhorn Media specializes in helping small companies catch up and even pass larger companies. You see, the exciting fact is a small company can cut its red tape and production can run faster.

Thus, Bullhorn Media believes two big ideas:

First, we know a small company can produce a lot of creative content with very little hassle.  All that is needed is a modest budget and our professional guidance.

Secondly, that larger companies should investigate out-of-house resources so their video is high quality. And they should also explore their latest video marketing strategies.

You see even large companies can make mistakes in choosing video styles, methods, and types.  Updating and refreshing video marketing strategy is a fast-paced art. Sometimes, by the time the project has been passed, funded and finished, the strategy is out of date. This is what working with professionals can prevent.

Unsurprisingly, many small businesses use the fewest external resources (like us) for video marketing. Again only 24% admit that they relied exclusively on professional help. That must be because of the myth that creating and producing a video is outlandishly expensive.

Bullhorn video can amplify your marketing message on a small, medium or large scale. Fear not. We will show you the special, secret ways that well-produced videos or photos of carefully chosen types can help you grow.  Too many business owners still believe you need a massive budget. Our method is to look at your budget and try to shape a perfect package of productions to fit your needs.

A Special Note to High Tech and Professional Services Businesses

It’s a fact that high tech and professional services are creating more videos that anyone else at the present. In fact, some of them are creating new videos every month.

Statisticians at Impact Learning Center put it this way: “If you’re in high tech or professional services, pay attention. Your competitors are creating video content, so you need to create better, more helpful content.”

Show It, Don’t Just Say It

Keep in mind that these are short videos, only 120 seconds. But they are helpful to their potential clients or to clients who have already bought their product. For software companies, the explainer videos are daily making the software look indispensable and easy to use. For the professional services, their services strongly visual as strongly professional and dedicated. And don’t you want to show how yours are better? Below we find 5 major reasons so many companies have turned to video marketing to increase their bottom line or build their brand

1. 55% of people watch videos online every day.
2. 65% of video viewers watch more than ¾ of a video.
3. 85% of Facebook video is watched without sound.
4. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
5. 54% of senior executives share work-related videos with colleagues weekly.

Understanding the Value of Video is Step One—Creating a Video Marketing Strategy is Step Two

For several weeks we have been introducing you to types of videos. And there are more types than we have yet to define. Over the course of the last few blogs, we have also shown you the value of video for your marketing scheme. Together these factors equal a video marketing strategy.

Bullhorn Media helps you create a successful video marketing strategy not only by producing great videos but by producing the right kind of video for the right audience– in just the right moment in your business this year, month, week and day.

The Great Take-Away

Marketing your business by video requires an understanding of today’s video marketing trends and available types and styles. Plus we study your target clients’ needs as of this moment. We keep our finger on the pulse of those trends and needs.  Stay tuned next week, when Bullhorn Media brings you Part Two of this blog. We will be revealing a few video marketing secrets and a portrait of your future.