Video technology trends are everywhere in the new year. To see the top game changers for Video technology in business, let’s first examine a recent television show. In one new hit show we found out just how surprising life could be if we got lost on an airplane flight for five years and arrived at your destination ignorant of the passage of time.
Fashions, language and just about every small detail of modern life changed for the characters. Even the youngest boy of the show is disturbed by the “fit” of clothing in 2018 as opposed to the style of 2013—You would not think a kid would notice. (And we won’t even talk about relationships—you’d have to watch the show for that.) Read on and discover what this has to do with video technology, business and your life.
Video Technology, Trends, Fads, and a New Year
Bullhorn Media Presents the Video Technology Trends For Your Business in 2019
We are very sensitive to change, and yet we sometimes do not notice it in tiny details. However the changes in our digital lives over the years have been huge. We mention fads because they are often confused with trends. We often think that fads are trends, and that they will last forever within our personal or business lives. But they do not.
Video Technology, Trends and More Benefits for Businesses
In a way this blog is Part II to last week’s blog, in which we recounted the benefits of video technology for businesses. Likewise, looking at video trends for 2019 in our industry led us right back to benefits gained by businesses which utilize it. Trends might not last forever, but they are often far more long-lived than fads, and they often renew in various forms. According to the dictionary, a fad is “an intense and widely shared enthusiasm for something, especially one that is short-lived…a craze…”
However, a trend is “A pattern of gradual change in a condition, output, or process, or an average or general tendency of a series of data points to move in a certain direction over time…”
- Would it surprise you to know that at one time, movies with sound were considered a fad? Well, it looks like that one became a trend.
- Likewise, it was thought that putting the power of typing in a Smartphone would never be popular. Texting, anyone?
- How about a Blockbuster Video tonight? Oops. Well, the stores became a fad, but the video became a beloved trend. And digital technology transformed it.
Video Trends With Staying Power Become Game Changers
And in 2019 we see video technology becoming the norm, for entertainment, information, and business. According to experts, “When a new trend does come along, and it’s clear it’s here to stay, it’s a total game changer. One great example is video marketing.”
They add, “Ever since video marketing made its way into inbound marketing, more prominently in recent years, it hasn’t shown any signs of slowing down.”
At Bullhorn Media, we see it as the chosen media for Orlando companies from large to small in 2019. We invite you to take a peek in our Movie gallery and see the ways Orlando companies are using trending Bullhorn Video for multiple projects.
Video technology is not only the purview of advertising, but also of many different aspects of the business or company itself. Businesses here use it for everything from recording an important sales meeting, to employee training sessions, to, as in the case of Annual Reports and refined data distribution.
If you want to increase your status and your sales with consumers, video technology is paving the way: Proof of value in video technology is in the numbers and statistics.
More Benefits of Video Technology for You in 2019
Everyone is Using Video to Do Business. It’s More Than a Trend in Communication. It’s the New Norm
You might have seen these stats previously in other resources, or you might already know them, but you haven’t put them all together in a succinct format. So here are our top favorites, clearly and concisely stated:
1. Video Technology Makes Consumers Vocal: 70% of consumers say that they have shared a brand’s video. Plus, would you believe 52% of consumers say that watching product videos makes them more confident before they make an online purchase?
2. Video Technology Improves Conversions: 72% of businesses say video has improved their conversion rate.
3. Experts at Forbes tell us, “Video is becoming a critical information source for senior executives. More than 80% said they are watching more online videos today than they were a year ago. “Senior executives are also turning to video more frequently.” And there’s more: “Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly.”
Bullhorn Posts a Watch on Some New Video Technology Trends
Now in 2019 we know that a good 96% of B2B organizations are utilizing video technology in some way, specifically in marketing. But how? How will video continue to influence our business lives? We’ll be watching these trends, popularized in the video industry. You’ll see them in news and technical articles. We will check back and see what becomes the new norm for video next January.
1. Video Technology is Live:
Live streaming services allow you to communicate while you demonstrate, whether it be a process or an opinion. The technology is huge on Facebook and Instagram. Yes, your smartphone has a little production company within it. (We talked about that in our previous blog.) Of course if you live stream, it means you are on camera in front of the whole world. You have to be brave enough or prepared enough to use it for the good of your company. (Likewise, you could hire a professional to do that.)
2. Two Trends in One: Video Will Become More Search Friendly Search-Friendly and AI will Help.
You might have difficulty finding a video on the exact process or information you are researching. Search technology had not caught up with the number of videos on the Internet until recently. Now we have help. Yes, Artificial Intelligence has come to the rescue to catalog and order the multitude of trending videos out there in cyberspace. To put it simply, here’s one way it works: AI can transcribe audio tracks with voice recognition software to make your video searchable. At any rate that is how it is supposed to work. It will make that one little gem of a video you need as a consumer, more easily searchable.
3. Trending Video Technology Can Turn Your View Around 360 Degrees:
If you own a real estate company, you know the value of 360-degree video content with its interactive experience for house hunters. We expect more from this technology. How could it help your business?
4. Virtual Reality and Video Technology Will Expand Business Horizons
Bullhorn Media Faces the Future of Trends in Video Technology with Optimism, Energy and Enthusiasm.
Read more about the amazing world of Virtual Reality at one of our recent blogs. There’s no doubt that VR is a great medium to tell a visual story—and perhaps to sell a product.
A classic demonstration of this happened actually two years ago when the New York Times delivered Google Cardboard glasses to their most loyal subscribers in order to watch a VR film. It was such a successful campaign that they repeated it several times, with different films, much to the delight of their customers. Read about more marketing successes with Virtual Reality Video Technology at this reliable online resource.
Our Classic Specialty at Bullhorn: We Film Video That Informs, Entertains and Amplifies!
One trend we know will positively continue in 2019 is that infusing your marketing and branding with professional video technology will expand your consumer engagement. And we add, that means video technology will add profits to your bottom line.
Thus, on notes of optimism for the future of business and video technology, we of Bullhorn Media wish you the best of Health, Happiness and Prosperity in 2019.