The product shoot has always been key to the Visual Identity of a business. A product shoot shows us not only what you are selling, but the story behind it and within it. Enriching your visual identity through a brand new product shoot can help bring your business back to life after the quarantines and shut-down.
Perfect Time for a Product Shoot
As our economy warms up, we must rise to the occasion of a new normal with a re-branded image, just as we mentioned in our previous blog.
We are zooming in on your bottom line with our word-class product shoots.
“Coping with COVID restrictions involves communication. Photography and video helps you communicate. Therefore, we sincerely suggest you upgrade your photography, graphics and website content to reflect the new look of life in the 21st century.” One of the best ways to update your visual identity is with a new product shoot.
Taking a Long Look Your Visual Identity
One often neglected area of your media strategy is the product shoot. You are in luck, because, with fewer live events happening now, the amazing photography department here at Bullhorn Media has really revved up many product shoots. We have found that such shoots have been long neglected by clients.
To our delight, Orlando businesses are catching on to the value of a good, strong product shoot and many clients are taking advantage of doing it at this time. Of course we are doing our part by providing generous packaging and pricing in our product shoots. That’s the Bullhorn way. We are honoring businesses as they return to the economy.
Enriching Your Product Shoot Enriches Your Bottom Line
Bullhorn Media thinks such a shoot is a great way to polish your brand and make your visual identity stand out from the competition. Here is Why You Need a Product Shoot Right Now:
- You know in your heart that the flat, dully-staged, poorly-lit image of your product is simply not an enhancement for your brochure, website, blog or Facebook post.
- As competition grows, many of our customers are discovering that their 5 year old or even their 2 year old product shots do not do justice to the quality of their product.
- Your packaging and branding, even your colors changed last year. The photos just do not match as you reopen this summer. (We bet you were thinking about getting a new professional Product shoot, but you never had time. Now you do.)
Product Shoot Basics: Renew or Review
What if your business is new? Your company might not yet realize the power of a professional product shoot.
In a studio or on location we can create photography that makes your product look its’ best.
Perhaps you are not even aware of the basics behind a powerful professional product shoot. Since we are specialists in the area of branding as well as product shoots, let us enlighten you; no matter what your business is, it must have a visual identity. Visual Identity begins with a few good images of your product. To get them, you need a product shoot. And it begins like this :
Preparations for the Product Photo Shoot
We are old pros at creating not only the basic elements of a good product shoot, but at figuring out style and creativity to go beyond those essentials. Keys to all preparations, for most products are:
- Good Light
- Simple Background
- Variety of Surfaces
- Clear Understanding of the Product
- Photographic Technique
Special Notes On The Bullhorn Blog Mission to Help Businesses
As we print this list, we also hope it helps the people we call our prosumers. You see, we actually hope our blog connects not only to buyers, but also to DYI business owners.
Attention: Secrets Behind the a Successful Product Shoot.
For them, this blog provides lively lessons in what media can do for business, whether it gets done, DYI, or by pros like us. (We only ask that if you DIY, you realize someday that we can do it faster so you have more time to do the business you’re good at.)
We know some businesses who critically need a few mini-lessons in product shooting. They might utilize the info in this blog to create a product shoot of their own. Go ahead! Use our knowledge, tips and hints. Use the product shoot ideas in this blog with your Smart phone.
Education for our business community is one reason we publish this blog. And we believe any product pictures, even amateur ones, are better for your business than none.
Then, later, as your biz grows, you can arrange a Bullhorn product shoot. Then, you’ll see that happens when we add the Bullhorn brand of creativity, technique and magic.
Organizing a List of Product Shots in a Product Shoot
Before we even begin to set up a product shoot, we discuss with you all the different qualities of your product. We figure out what characteristics of the product you want to emphasize. Then, we discuss how to capture them with style and creativity in your product shoot. This discussion requires some knowledge of the different types of Product Shots withing a Product Shoot. So, read our magic list below.
Learn about Different Types of Product Shots within a Product Shoot
We agree with the shooting experts at Etsy, that there are at least a half a dozen different types of product shots you want for websites, blogs, social media and brochures. Let’s take a quick look, but we’ll go into more detail in future blogs.
We just want you to marinate these in your mind as you look at your products and think about your visual identity. So, before you even consider all that goes into a product shoot, we think you’d like to know the types of shots most professionals try to collect for a business client. You’ll like this knowledge. It helps you understand the amazing details we put into our commercial shoots. So, take a look below and imagine how they can enhance your visual identity.
1. The Classic Studio shot: A Commercial Tradition
This shot looks deceptively simple. It shows your product on a simple background. But the product sits in beautiful light. Shadow and highlight sculpt it with dimension and texture.
2. Scale shot: How Big is Your Product?
We make a photo that explains the size of your product by what we put with it and how we shoot it. We want your customers to know what to expect as to how large or small it is.
3. Lifestyle shot: If That Phone Sits on Wet Rocks, It Must Be Waterproof!
The Lifestyle shot shows off your product in its natural environment. Then, it stimulates the buyers to imagine what their lives would be like if they owned your product. This persuasive style of photo creates a scene illustrating the product being used that can help sway shoppers to make a purchase.
4. Detail shot: Up Close and Personal With Your Product
A detail shot can tell the smallest part of your product story so buyers can smell, taste and see it.
This image is a close-up photo that highlights your product’s most detailed features from all angles. Experts say,
“Close-up shots show off the quality and texture of the materials and zoom in on important details, such as the lining of a purse, a necklace clasp, or the binding of a sketchbook.”
Another advantage is that if you deal in antique, second hand or junktique, detail shots can protect you by showing the imperfections of objects. Thus you are setting up clear expectations about the condition of the objects in the minds of buyers.
5. Group shot: All together, now! Show off a Range of Products
Does your product come in different colors, shapes, or sizes? Then this will be an important shot for you. We will group your items together artistically to show off, sizes, shapes or colors.
6. The Packaging shot: Featuring your Product in its own Skin
Wrapped in your logo, colors, style and texture, this type of shot shows off your product. It advertises its beauty and functionality as a brand. The packaging shot can also advertise the possibility of your project as a gift.
7. The Process shot: The Creation of Your Product
Now, if you do social media you especially must include a process shot in your product shoot.
The Process Shot shows the careful crafting or manufacture of your great product.
This is essentially a shot of your product being made. It is little known, but quickly recognized as a special advertising technique.
It illustrates your high quality creation, manufacture, and production of your product.
Our Suggestions: Show your product being carved, polished, painted, mixed, ground, baked, refined or engraved.
These shots fascinate the social media buffs. Great for ads, for sure. Additionally, we know they are very enticing for blog postings and website articles, too.
To an extent, these are the pictures behind the story of your product. They fascinate and motivate your potential customers.
The Terrific Take-Away from our First “Product Shoot” Blog
So, there you have it: Our magical list of product shots for a product shoot.
We’ve Got your product shoot covered, in studio or on location.
Now that you have some ideas about the different types of shots available in a professional product shoot, we personally invite you to give us a call for more information.
And, remember, we still have more to tell you about this great way to enhance your visual identity and bottom line, with your product shoot in coming blogs.
Stay Safe With All Your Product Shooting Needs at Bullhorn:
By the way, our studio is open for product sessions, with the highest recommendations for COVID-19 care, hygiene and safety enforced.
Or–you can ship products to us and we will take care of the product shoot and return your products. Likewise, we can pack up our lights and bring the studio to your location, also utilizing all recommended procedures for your health and safety.
For now, we thank you for visiting Bull-Horn Media and we urge you to check out our portfolio pages for both video and photography.